Is a right hand read better than a cross read? While a strong case can be made for both, most lean toward a right hand read, simply because it’s closer to the traffic lane and are perhaps more visible.
Wanting to level the playing field, little did we realize that the action we took actually made many of our cross reads more desirable than their counterparts.
We filled in the space between our stacker units and then converted the structure into huge single facings.
This resulted in message facings ranging from over TWO STORIES in height to some that are only a few feet short of being THREE STORIES tall. The response from both the clients and viewers have been extremely positive in that the rate difference is often or very near the same.